Original submissions included hats, jackets, shirts, dresses, and shoes, and the brands selected the top two designs from each category to produce. The guidelines for the collection were based on Froot Loop's iconic colors: green, blue, orange, yellow, purple and red for the original cereal, orange, pink, red, black, and light and dark blue for Toucan Sam, and red, green and blue loops and purple stars for Froot Loops Wild Berry cereal. For the Froot Loops collaboration, over 700 people contributed to the final designs, and thus, the “Whatever Froots Your Loops” collection was born. Anyone can submit design ideas, AWAYTOMARS adds some finishing touches if necessary, and manufactures the finished products, all while supporting the original designers. AWAYTOMARS is a brand centered around developing designs submitted by a community of creative minds. This exciting collection features the iconic Froot Loop colors, and here's how you can get your hands on it.įroot Loops partnered with London brand AWAYTOMARS for this community-based collection. The AWAYTOMARS x Froot Loops fashion collab will let you rock your favorite breakfast cereal (well, kind of), sans mess. The thick board book pages will take whatever your little eater/. Usually, when I think of wearing my breakfast, it's because I've spilled food on myself, but not this time. Sure, playing with your food is fun, but learning your colors from Toucan Sam is cool, too.
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